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Hot Wheels Rebrand
Project type
Graphic design, photo editing
Date
December 2023
Location
Champlain College
Have you ever imagined if they made Hot Wheel cars life-size? Well, I sure have. For this rebranding project, I decided to create an imaginary scenario where Hot Wheels, for their 60th anniversary, collaborated with car manufacturers to create real Hot Wheels cars as well as recreate classics. This is the ad campaign I created for it, heavily inspired by car ads from the '60s and '70s.
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